Digital Bard is a video and web marketing group in downtown Frederick Md that serves businesses, helping them expand their brands through video marketing. Owned and operated by Whitney Hahn and Araminta Finn, Digital Bard has been helping companies bring video to their marketing since 2004.
Whitney Hahn Co-owner
Whitney Hahn, the Business Director at Digital Bard was kind enough to give me an interview and the grand tour at their downtown Frederick location at 8 East Second Street the other day. Co-owner Araminta Finn is the Production Director. Their company offers among other things:
- Full service, live action video production for TV, web and mobile devices;
- Custom video marketing and coaching plans,
- WordPress Website development,
- Training sessions available through local associations, schools like FCC and business training groups,
- DIY learning on their website and more.
Entrepreneurs Abound in Frederick
Whitney and Araminta met when they worked together producing a TV show, and like most entrepreneurs, after spending a few years getting experience and sharpening skills, they started looking around and asking themselves the questions that become inevitable: “If I did this myself, I would…tweak this, enhance that, change the other entirely”… and so on. You probably can guess the rest.
Also like most entrepreneurs, Whitney’s parents were in business for themselves. The entrepreneurial imprinting seems to start at a young age:) So in 2004, they launched themselves in a video business partnership and haven’t looked back.
Video is Essential to Business in the 21st Century:
When Whitney and Araminta started business in 2004, the industry was focused on video in the form of DVD’s, with an emphasis on training, or on TV commercials. When Google purchased YouTube in 2006, Whitney explained, that was a game-changer. Since then, many businesses have established YouTube channels and promote all aspects of their business with online video. From videotaping training and seminars, which help leverage business time and dollars, to their own commercials and informational videos hosted and highlighted on their own websites.
“The conversion rates for businesses that use video are on average 30% higher than those businesses that don’t. Zappos for instance,” explained Whitney, “has seen a marked increase in sales and product satisfaction, with a decrease in returns and customer service calls since they started posting video tutorials about their products on their website.”
The Digital Bard Mascot, "Eli"
In the previous decade, most businesses came to grips with the fact that they must have a web presence to stay in business. “We’re coming to the place where most businesses are realizing they must have video included in their conversion strategy to legitimately compete.” explains Whitney.
A Resource For Businesses
The Digital Bard Website has lots of DIY tips for those who are interested in doing their own video work. They would love to be a resource for help to all businesses attempting to add video to their marketing plan, whether they are customers or not. Digital Bard is yet another business that subscribes to the 21st century business philosophy of freely shared information, winning them lots of trust from consumers.
Whitney Hahn also subscribes to what she refers to as “Guerrilla Marketing”, “Guerrilla Marketing emphasizes creativity and imagination over expensive ad buys.” In April she’ll be teaching an adult enrichment class at FCC entitled: Marketing on a Shoestring: Guerrilla Marketing.
Giving Back to the Frederick Community
Like I’ve said in so many posts about local businesses, the Frederick Business community is a charitable group of folks. No exception here. Digital Bard offers their services at cost to local charities and non-profits. Some of the non-profits that have benefited from their reduced costs:
Check out the Digital Bard Website, their YouTube Chanel, and “Like” them on 
Facebook. Contact Whitney to Find out how you can fit video into your marketing plan.
Digital Bard
8 East Second St., Ste. 100
Frederick, Md 271701
240-566-5931
whitney@digitalbard.com
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