Rita’s Italian Ice has been a mainstay in Frederick for almost 14 years, delighting ice lovers of all ages with their custards, ices and frozen treats. For 12 years running, Rita’s has been chosen the Number 1 Frozen Dessert by Best of Frederick. They also received an award for the Third Best Dessert, and Frederick ice lovers agree! Frederick fans have made Rita’s Italian Ice in Frederick the number one store in the entire chain of 550 locations.
After winning the love and loyalty of Frederick residents, original owners Toni & Frank Rovito are transitioning into retirement and leaving the daily operation of the business in the capable hands of their daughter, Lori Rovito. After managing their Chambersburg store, and working in marketing with the corporate offices in sunny Florida, Lori came back last summer to make Frederick home.
Rita’s is Not Just About Ice
“Rita’s Italian Ice is not just about a frozen dessert. It’s about the experience of time spent with friends, sitting on the bench enjoying a frozen treat on a hot day, and enjoying all that is Frederick. It’s about our community.” Lori explains to me the aspects of being a local business owner, of being a part of a community that she treasures. It’s about seeing parents bring their young children in for an ice on a Saturday afternoon, because that’s what they did as children. It’s about saying hello to the recent college grad who spent his high school summers working at Rita’s. It’s about fundraisers for local non-profits and the community involvement and caring that follows.
Giving Back in Frederick
Rita’s in Frederick not only breaks records in sales, they have raised the bar for non-profit funding within the Rita’s franchises as well. Through the sale of Paper Lemons in June, Lori holds the record as the largest corporate donor to Alex’s Lemonade Stand, the Foundation which raises money for research in childhood cancer. This year Lori promises to SHAVE HER HEAD if Rita’s of Frederick raises $5000 for the charity on her online fundraising page! I have to admit, I want to see that!
A Worthwhile Charity
Lori’s daughter Dena was diagnosed with the same cancer that Alex had, Neuroblastoma, when she was 6 months old, in October 2004. Dena was more fortunate to have the favorable strain, while Alexandra Scott had the unfavorable strain. The good news is that 8-year-old Dena has been cancer-free for 5 years!
But Lori’s life was changed forever. Her joy is contagious, “Every day is a gift. Every day we can give, and with our empty hand open, God is able to give us more.” Her motivation to live a life for God and for others is something that spills over on her employees, her customers and the lucky people she calls friends.
Rita’s Frederick Opening Day Charity Fundraiser – February 29, 2012
Rita’s of Frederick will have their 2012 Grand Opening on Leap Day, and the entire day’s proceeds will go to the top three local charities of the Frederick resident’s choice. That’s right, you get to choose a local charity to support; you can nominate your worthy local charities in 4 ways:
- You can tweet your nomination to @ritasfrederick
- You can post your nomination of Rita’s of Frederick Facebook Page.
- You can place your nomination on the Community Action form on Rita’s Website
- You can email Lori with your nomination at LoriRovito@hotmail.com
What a yummy way to help your favorite local charities! I’m looking forward to that Mango ice!! Thanks Lori for letting your light shine♥ Best wishes for a successful opening day fundraiser and a great 2012.
See you at Rita’s! Karen